Established in 1932 Santa Fe River Ranch was well respected as one of the leading registered Polled Hereford ranches in the country. Today, a small percentage of the herd remains registered Polled Hereford, while the majority of the herd is a commercial cattle operation. Ranch manager Phil Snead maintains the herd and oversees the cow-calf operation. Special attention is given to Best Management Practices (BMP) in the management of the herd and the facilities. Using today’s technology, the cattle are followed from date of birth through their sale at the ranch, complete with health records and genetic information. SFRR’s calves have a history of high performance in feed lot operations.